Thursday, April 16, 2009
Sunday, April 5, 2009
The historical ways of evaluating the currency value of a country by worth of Gold, finally came to an end much later after the Second World War. Even during the first World War, the value of Gold has been used to determine the value of foreign currency of a country. However, US dominated financial world had introduced Bretton Woods Agreement in 1944, where the Forex trading used to consider the dollar value of the currency of the concerned country as the key parameter.
The objective had been to fix the dollar value based on the rate of gold of the concerned country. The aim of establishing a stable market to get rid of any global financial crisis by prohibiting countries to devaluate their currencies, had been hindered by the phenomenal growth of Forex trading, which demands freedom from such control to take the ultimate advantage of the continuous influx from the foreign market. In fact the reign of gold could hardly face the challenges of modern economic boom all over the world. However the story of Frankenstein came into being, the US dollar itself got devaluated and that hit the final nail in the coffin to end the Bretton Woods Agreement era in 1971, allowing the new dawn of free floating real Foreign Exchange Market of today's world.
Nevertheless US dollars have always been playing a major role in Forex and reserves of US dollar serves as the prime factor in determining the country's wealth even today. The concept of globalization and the open market of outsourcing because of its proven advantages have made the core concept of foreign exchange more pertinent, where the foreign trade is hardly limited to big merchants only, rather it has now entered into the desktop computers of the professionals in their bedroom, where the concept of work from home has got its overwhelming popularity as a mode of extra income.
Outsourcing jobs from US & UK to the third world countries like India, China, Malayasia have ultimately helped to increase the foreign exchange worth of the country. Besides the core market of Forex trading, a huge amount of exchanges in currency has been going on every day. Though Forex is a free market for all, but it has been tested to be season proof, in spite of market deregulation or share market fluctuations or even political instability of any country in particular. Currencies move freely across the geographical boundaries and in spite of such a free floating, none of the major industrialized countries has faced any blow during the last three decades.
The Internet realm has given us the unique opportunity of online foreign currency trading, which uses mainly forex exchange software. As the very preliminary rule of foreign exchange never generates any scope for a physical bank or exchange, central in nature unlike the share market, various companies have emerged in the recent past to build up a virtual trading platform, where a lot of people can participate even without much knowledge of the subject. If beginner becomes the prime reason of worry, then anybody can take help of various forex news, which are available all over the Internet. The pictorial representation of hike and downfall of foreign currencies will always give you the comfort and smoothen your decision making process.
Posted by Grundgecop at 12:58 AM 0 comments
What is Forex
Forex market is an international money market. Forex formed its name from foreign currency exchange operation: FOReign EXchange, or FOREX, for short. Forex is one of the youngest financial markets and has had its present appearance since the 1970s. Due to the sheer volume of the money market, Forex is the most dynamically developing market.Forex’s daily trading rotations reach 4 trillion USD, that is 30 times more than the general volume of all stock market exchange in the US. Like any other market, Forex trades certain goods. In the case of the money market, these goods consist of national foreign currency. Fundamentally, currency rates are set by government institutions as well as commerce companies all around the world that need to convert currency for trading in foreign countries. They make up 5% of the general currency market rotation volume. The other 95% comes from speculative trading on the part of traders trying to earn profit from buying and selling currency at fluctuation rates. An important money market feature is its steadiness.The main financial market danger comes from sudden drops, or when the stock index collapses. However unlike the stock market, Forex doesn’t drop. When stocks depreciate, that means a crash is coming. But should the dollar fall, this simply means that some other currency will become stronger.Let’s take a look at the yen for example. Within a few months at the end of 1998 the price of the yen increased by 25% in relation to the US dollar. On particular days, the USD decrease was measured with a tenth of a percent. However a drop in the USD, as with any other currency, could not cause the money market to crash, and trading would carry on as before. This is the key to the market’s steadiness, which works for businesses as well. Currency is the most liquid and secure trading tool.Speculators have a great interest in so called liquid or base currencies. Nowadays over 85% of all deals are in base currencies, often the following currencies: US dollar (USD), Japanese yen (JPY), euro (EUR), British pound (GBP), Swiss franc (CHF), Canadian dollar(CAD) and the Australian dollar (AUD).Important to getting to know currency trading is understanding the exchange rate notation system. This is relatively simple if you remember that all currency pairs are noted in the same way. Two currency symbols are present on either side of the slash “/”. The correlation of their cost to each other expresses the rate of the given currency pair: EUR/USD (euro to US dollar rate), GBP/USD (British Pound to US dollar rate), USD/JPY (US dollar to Japanese yen rate) and so on.When defining currency pair symbols, the slash (“/”) symbol is usually absent and the currency pair notation is written: EURUSD, GBPUSD, USDJPY.The concept of money market operations is pretty clear: you earn profit from the movement of one type of currency rate in relation to the movement of another currency rate. The entire currency market consists of currency pair rates, where each one reflects the relational cost of one national currency compared to another. For example, when people say that for 1 euro it is possible to get 34 cents, this means that the currency pair EUR/USD rate equals 1.3400.
Download trading terminal for PC
Trading terminal InstaTrader for PC (Personal Computer) allows you not only to execute transactions on the Forex market using InstaForex, but also to obtain market quotes in terms of basic currency pairs, crosses and also worldwide stock indexes, and company news and overviews.
Posted by Grundgecop at 12:55 AM 0 comments
Fact #2 Forex brokers are not your friends
Forex brokers are not your friends, but rather your partners — they will do business with or without you. I think you can pretty much conclude this from the first fact.
You need much and much more knowledge than brokers teach you in basic Forex trading courses, you'll need much more skills and practice to be able to trade side by side with Big Forex players.
There are, however, such brokers, who never trade against clients by "making an artificial market", instead they process your order to the global arena. Such brokers are called ECN brokers — companies that offer Electronic Communication Network trading.
These brokers earn their money on commission fees that traders pay each time they open a trade. Thus, an ECN broker is interested in a long-term partnership with a client and client's overall success, so that a client will continue bringing profits to the broker by executing new orders.
What other surprises Forex brokers have in stock for you? Forex lesson on brokers' creativity will provide the answer.
Posted by Grundgecop at 12:54 AM 0 comments
Fact #1 What Forex brokers want you to know and what don't
Did you know that majority of Forex brokers which operate as market makers (Market makers don't put your orders on the global trading arena, they literally make the market for you inside their company by Buying what you Sell, and Selling to you when you want to buy), so, did you know that those brokers play odds game when luring you to open small accounts with them? They are more than confident that you'll lose your first account within 2 to 3 months of trading, and, since they make the market for you — trade against you — they'll have that money as a profit.
Forex brokers are excellent risk managers, so don't worry about them if you think they'll lose when you begin to win. They analyze clients' trading and risks, so that while still taking trades against one "easy target" client, they'll protect themselves against more advanced clients by not trading against them, but rather offsetting risks by immediately placing equal orders with other financial companies.
Good explanatory scheme about Dealer System can be found at http://www.100forexbrokers.com/stp-ecn-brokers
Besides that, we all know that brokers earn their income on spreads and commissions.
Forex brokers have direct interest in having you as their client; they won't tell you all those trouble stories about Forex trading truth to scare you out; their goal is to show that making money in Forex is an achievable goal, and you can be successful. To make you even more confident they'll offer low spreads, free trading signals and market reports, they'll give you tons of trading tools and advices, they'll even give you free strategies to trade upon... and yet, you are going to fail sooner or later, and they know it. Market maker Forex Brokers compete for clients, because if a client fails, he'd better bring that money to their company and not to a competitor.
Posted by Grundgecop at 12:54 AM 0 comments
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▼ 2009 (42)
▼ March (42)
Spot Trading in Forex
FOREX Day Trading Can Provide Instant, Low Risk Pr...
What is leverage?
Forex History
What is Forex
Fact #2 Forex brokers are not your friends
Fact #1 What Forex brokers want you to know and wh...
True Forex awaits...
Pivot Points Calculator
MetaTrader 4 Forex Indicators
MetaTrader 4 Expert Advisors
Institutional Forex Brokers
Forex Brokers with Advanced Trading Platform
Forex Brokers with Web Based Platform
Muslim Forex Brokers
WebMoney Forex Brokers
MetaTrader Forex Brokers
Books about Advanced Forex Trading
Forex Strategy Books
Money Management Forex Books
Forex Trading Psychology Books
Forex Glossary
Investing in Forex
Advantages of the Forex Market
Forex Avenue: The Road to Riches
Why Trade the FOREX?
Explosive Profits: 7 Reasons to Trade Forex
Forex The Future Investment
Investing in Forex
Advantages of the Forex Market
Brokers' types
Not beating the market
Forex scam
About brokers
Profitable Trend Forex System
Profitable Trend Forex System, SniperForex, Shows ...
Quick and Easy FOREX Tips
The foreign exchange market or better known as FOR...
How did the taipans and billionaires get so filth...
Foreign exchange market
Forex-zone
Forex
Followers
Shout Mix
ShoutMix chat widget
The objective had been to fix the dollar value based on the rate of gold of the concerned country. The aim of establishing a stable market to get rid of any global financial crisis by prohibiting countries to devaluate their currencies, had been hindered by the phenomenal growth of Forex trading, which demands freedom from such control to take the ultimate advantage of the continuous influx from the foreign market. In fact the reign of gold could hardly face the challenges of modern economic boom all over the world. However the story of Frankenstein came into being, the US dollar itself got devaluated and that hit the final nail in the coffin to end the Bretton Woods Agreement era in 1971, allowing the new dawn of free floating real Foreign Exchange Market of today's world.
Nevertheless US dollars have always been playing a major role in Forex and reserves of US dollar serves as the prime factor in determining the country's wealth even today. The concept of globalization and the open market of outsourcing because of its proven advantages have made the core concept of foreign exchange more pertinent, where the foreign trade is hardly limited to big merchants only, rather it has now entered into the desktop computers of the professionals in their bedroom, where the concept of work from home has got its overwhelming popularity as a mode of extra income.
Outsourcing jobs from US & UK to the third world countries like India, China, Malayasia have ultimately helped to increase the foreign exchange worth of the country. Besides the core market of Forex trading, a huge amount of exchanges in currency has been going on every day. Though Forex is a free market for all, but it has been tested to be season proof, in spite of market deregulation or share market fluctuations or even political instability of any country in particular. Currencies move freely across the geographical boundaries and in spite of such a free floating, none of the major industrialized countries has faced any blow during the last three decades.
The Internet realm has given us the unique opportunity of online foreign currency trading, which uses mainly forex exchange software. As the very preliminary rule of foreign exchange never generates any scope for a physical bank or exchange, central in nature unlike the share market, various companies have emerged in the recent past to build up a virtual trading platform, where a lot of people can participate even without much knowledge of the subject. If beginner becomes the prime reason of worry, then anybody can take help of various forex news, which are available all over the Internet. The pictorial representation of hike and downfall of foreign currencies will always give you the comfort and smoothen your decision making process.
Posted by Grundgecop at 12:58 AM 0 comments
What is Forex
Forex market is an international money market. Forex formed its name from foreign currency exchange operation: FOReign EXchange, or FOREX, for short. Forex is one of the youngest financial markets and has had its present appearance since the 1970s. Due to the sheer volume of the money market, Forex is the most dynamically developing market.Forex’s daily trading rotations reach 4 trillion USD, that is 30 times more than the general volume of all stock market exchange in the US. Like any other market, Forex trades certain goods. In the case of the money market, these goods consist of national foreign currency. Fundamentally, currency rates are set by government institutions as well as commerce companies all around the world that need to convert currency for trading in foreign countries. They make up 5% of the general currency market rotation volume. The other 95% comes from speculative trading on the part of traders trying to earn profit from buying and selling currency at fluctuation rates. An important money market feature is its steadiness.The main financial market danger comes from sudden drops, or when the stock index collapses. However unlike the stock market, Forex doesn’t drop. When stocks depreciate, that means a crash is coming. But should the dollar fall, this simply means that some other currency will become stronger.Let’s take a look at the yen for example. Within a few months at the end of 1998 the price of the yen increased by 25% in relation to the US dollar. On particular days, the USD decrease was measured with a tenth of a percent. However a drop in the USD, as with any other currency, could not cause the money market to crash, and trading would carry on as before. This is the key to the market’s steadiness, which works for businesses as well. Currency is the most liquid and secure trading tool.Speculators have a great interest in so called liquid or base currencies. Nowadays over 85% of all deals are in base currencies, often the following currencies: US dollar (USD), Japanese yen (JPY), euro (EUR), British pound (GBP), Swiss franc (CHF), Canadian dollar(CAD) and the Australian dollar (AUD).Important to getting to know currency trading is understanding the exchange rate notation system. This is relatively simple if you remember that all currency pairs are noted in the same way. Two currency symbols are present on either side of the slash “/”. The correlation of their cost to each other expresses the rate of the given currency pair: EUR/USD (euro to US dollar rate), GBP/USD (British Pound to US dollar rate), USD/JPY (US dollar to Japanese yen rate) and so on.When defining currency pair symbols, the slash (“/”) symbol is usually absent and the currency pair notation is written: EURUSD, GBPUSD, USDJPY.The concept of money market operations is pretty clear: you earn profit from the movement of one type of currency rate in relation to the movement of another currency rate. The entire currency market consists of currency pair rates, where each one reflects the relational cost of one national currency compared to another. For example, when people say that for 1 euro it is possible to get 34 cents, this means that the currency pair EUR/USD rate equals 1.3400.
Download trading terminal for PC
Trading terminal InstaTrader for PC (Personal Computer) allows you not only to execute transactions on the Forex market using InstaForex, but also to obtain market quotes in terms of basic currency pairs, crosses and also worldwide stock indexes, and company news and overviews.
Posted by Grundgecop at 12:55 AM 0 comments
Fact #2 Forex brokers are not your friends
Forex brokers are not your friends, but rather your partners — they will do business with or without you. I think you can pretty much conclude this from the first fact.
You need much and much more knowledge than brokers teach you in basic Forex trading courses, you'll need much more skills and practice to be able to trade side by side with Big Forex players.
There are, however, such brokers, who never trade against clients by "making an artificial market", instead they process your order to the global arena. Such brokers are called ECN brokers — companies that offer Electronic Communication Network trading.
These brokers earn their money on commission fees that traders pay each time they open a trade. Thus, an ECN broker is interested in a long-term partnership with a client and client's overall success, so that a client will continue bringing profits to the broker by executing new orders.
What other surprises Forex brokers have in stock for you? Forex lesson on brokers' creativity will provide the answer.
Posted by Grundgecop at 12:54 AM 0 comments
Fact #1 What Forex brokers want you to know and what don't
Did you know that majority of Forex brokers which operate as market makers (Market makers don't put your orders on the global trading arena, they literally make the market for you inside their company by Buying what you Sell, and Selling to you when you want to buy), so, did you know that those brokers play odds game when luring you to open small accounts with them? They are more than confident that you'll lose your first account within 2 to 3 months of trading, and, since they make the market for you — trade against you — they'll have that money as a profit.
Forex brokers are excellent risk managers, so don't worry about them if you think they'll lose when you begin to win. They analyze clients' trading and risks, so that while still taking trades against one "easy target" client, they'll protect themselves against more advanced clients by not trading against them, but rather offsetting risks by immediately placing equal orders with other financial companies.
Good explanatory scheme about Dealer System can be found at http://www.100forexbrokers.com/stp-ecn-brokers
Besides that, we all know that brokers earn their income on spreads and commissions.
Forex brokers have direct interest in having you as their client; they won't tell you all those trouble stories about Forex trading truth to scare you out; their goal is to show that making money in Forex is an achievable goal, and you can be successful. To make you even more confident they'll offer low spreads, free trading signals and market reports, they'll give you tons of trading tools and advices, they'll even give you free strategies to trade upon... and yet, you are going to fail sooner or later, and they know it. Market maker Forex Brokers compete for clients, because if a client fails, he'd better bring that money to their company and not to a competitor.
Posted by Grundgecop at 12:54 AM 0 comments
Older Posts Subscribe to: Posts (Atom) Bid Ads
Stat Counter
World Counterzone
About Me
Grundgecop
Regret Nothin Fear Less.......
View my complete profile
Blog Archive
▼ 2009 (42)
▼ March (42)
Spot Trading in Forex
FOREX Day Trading Can Provide Instant, Low Risk Pr...
What is leverage?
Forex History
What is Forex
Fact #2 Forex brokers are not your friends
Fact #1 What Forex brokers want you to know and wh...
True Forex awaits...
Pivot Points Calculator
MetaTrader 4 Forex Indicators
MetaTrader 4 Expert Advisors
Institutional Forex Brokers
Forex Brokers with Advanced Trading Platform
Forex Brokers with Web Based Platform
Muslim Forex Brokers
WebMoney Forex Brokers
MetaTrader Forex Brokers
Books about Advanced Forex Trading
Forex Strategy Books
Money Management Forex Books
Forex Trading Psychology Books
Forex Glossary
Investing in Forex
Advantages of the Forex Market
Forex Avenue: The Road to Riches
Why Trade the FOREX?
Explosive Profits: 7 Reasons to Trade Forex
Forex The Future Investment
Investing in Forex
Advantages of the Forex Market
Brokers' types
Not beating the market
Forex scam
About brokers
Profitable Trend Forex System
Profitable Trend Forex System, SniperForex, Shows ...
Quick and Easy FOREX Tips
The foreign exchange market or better known as FOR...
How did the taipans and billionaires get so filth...
Foreign exchange market
Forex-zone
Forex
Followers
Shout Mix
ShoutMix chat widget
Tuesday, January 27, 2009
How To Earn Advertising Revenue With Your Website
If you are the owner of a website, especially one with a large audience, there are numerous ways in which you can earn an income from advertising. The best part is is that it's so easy. Most people think that you need to actually sign up companies or accounts on an individual basis. This is not so. All you need to do is register through third party ad servers or brokers to begin serving ads on your website.
Here are my three favorite advertisement serving companies that you can choose from to make additional income from your website:
1. Fastclick: Fast click serves banner ads in a variety of different sizes. You choose the sizes you want and then just paste the code onto your website to begin showing the ads. Fastclick works on a cost per 1000 impressions (CPM) basis. That is, you get paid based on every time the ads are shown 1000 times on your website. You get paid whether or not anybody actually clicks on them! You get 65% of the revenue and Fastclick keeps 35%. The banner ads shown are very appealing with some well known companies that use it to advertise, including MSN, Ask Jeeves, Vonage, and Western Union. To the average layman visiting your site, it would look as though some great companies have personally chosen to advertise on your site bringing it some added credibility. You can also block any inappropriate banner ads from showing on your site. Register at www.fastclick.com.
2. Commission Junction: An affiliate marketing provider. With Commission Junction, you choose which affiliates' ads to show on your site and then post their banners. This doesn't pay based on the number of impressions or the number of clicks, but rather someone would have to click on the banner, be taken to the affiliate website, and then either sign up or buy something from that website before you would be paid a commission. Obviously, the actual number of completed transactions are low but the commission on the completed sales are higher than other advertising methods. Commissions run anywhere from $1 to over $100 per completed sale or sales lead. Various affiliates that you can choose from include Ebay, Yahoo, IceJerseys.com, and Starbucks. Sign up at www.cj.com.
3. Google Adsense: This PPC (pay-per-click) advertising is probably the most popular and widely used of all internet advertising web publishers, probably because it is the most nondescript and doesn't involve any animated banners that draw attention away from your website. You serve the Google text ads on your site and you get paid any time someone clicks on one of the ads. Mainly, you get anywhere between 1 cent and 50 cents per click. This doesn't sound like much but if you have a website with heavy traffic it could be thousands of dollars a month. Register at www.google.com/adsense.
You can use any one or a combination of all three methods to earn advertising revenue from your website.
The newest way to earn advertising revenue with your website is via the auction marketplace at http://www.PlaceMyProduct.com
Here are my three favorite advertisement serving companies that you can choose from to make additional income from your website:
1. Fastclick: Fast click serves banner ads in a variety of different sizes. You choose the sizes you want and then just paste the code onto your website to begin showing the ads. Fastclick works on a cost per 1000 impressions (CPM) basis. That is, you get paid based on every time the ads are shown 1000 times on your website. You get paid whether or not anybody actually clicks on them! You get 65% of the revenue and Fastclick keeps 35%. The banner ads shown are very appealing with some well known companies that use it to advertise, including MSN, Ask Jeeves, Vonage, and Western Union. To the average layman visiting your site, it would look as though some great companies have personally chosen to advertise on your site bringing it some added credibility. You can also block any inappropriate banner ads from showing on your site. Register at www.fastclick.com.
2. Commission Junction: An affiliate marketing provider. With Commission Junction, you choose which affiliates' ads to show on your site and then post their banners. This doesn't pay based on the number of impressions or the number of clicks, but rather someone would have to click on the banner, be taken to the affiliate website, and then either sign up or buy something from that website before you would be paid a commission. Obviously, the actual number of completed transactions are low but the commission on the completed sales are higher than other advertising methods. Commissions run anywhere from $1 to over $100 per completed sale or sales lead. Various affiliates that you can choose from include Ebay, Yahoo, IceJerseys.com, and Starbucks. Sign up at www.cj.com.
3. Google Adsense: This PPC (pay-per-click) advertising is probably the most popular and widely used of all internet advertising web publishers, probably because it is the most nondescript and doesn't involve any animated banners that draw attention away from your website. You serve the Google text ads on your site and you get paid any time someone clicks on one of the ads. Mainly, you get anywhere between 1 cent and 50 cents per click. This doesn't sound like much but if you have a website with heavy traffic it could be thousands of dollars a month. Register at www.google.com/adsense.
You can use any one or a combination of all three methods to earn advertising revenue from your website.
The newest way to earn advertising revenue with your website is via the auction marketplace at http://www.PlaceMyProduct.com
Turn One PC to Many - MultiPC, Thin Client
One CPU connected with many keyboards, mouse, monitors, web cams,speakers and microphones so that more than one user can operate a computer simultaneously is the concept of MultiPC or Thin Client as I am going to discuss here.
Here in Kathmandu, I saw this system for the first time when I was setting up a cyber cafe. Very limited budget and heavy cost of hardware along with the expectation of small return everyday of a cyber cafe made me think about the alternet way to reduce the installation cost. When I started my cyber cafe, the cost of a computer set (some how working medium quality) was around 30 thousand rupees. That way purchasing fifteen computer sets would directly cost 4,50,000 Rs set aside the cost of furnitures and decoration. When I calculated the expected income that a cyber may earn everyday was quite disappointing with respect to this investment. The cyber rate at that time was Rs. 20 per hour and we had to manage it to Rs. 15 for us to sustain and attract customer. That way, the daily income from the cyber would be Rs. 1,125 if all the computers were occupied all five hours a day. So investing much amount on cyber was useless.
I started to search on internet if any alternative is found to reduce the system cost in considerable amount so that a cyber could be run with a safe invest. The first thing I found was Applica, a system that claimed as I expected, but the problem here was I need to import all the hardware, wires, switch/router like devices, Software everything and the whole system was rather different made me doubt if it could be applied to a Cyber Cafe. Next thing I found was Userful a multiuser software based solution that could connect upto 10 user stations with a CPU. This was quite OK as I could purchase the required devices from my local market. But this was with a Linux Operating System and I was sure that my customer here are not familiar with Linux and would feel uncomfortable. This solution too became useless. I found a free download of Userful too. I downloaded but never tested, thinking that here in Kathmandu the general users of Cyber Cafe won't appreciate it much.
In the course of my quest for the multiuser system, one day, I landed on thinsoft site. There I found beTwin. This was the solution. It run on Windows. Upto 5 stations could connect to a CPU. Did not require heavy processing neither lot of RAM. It supported Networking and Installation was quite simple. My intuition told me that this is the right choice.
I bought 5 CPUs, one for the server and four for the client stations. I did not like to share the server CPU as it had to work for scanning, printing, operating cyber timer software and store a lot of backups. One CPU will be connected with four stations including the host staion.
List of Devices, as I remember, I purchased
Monitors: 17 pcs
Keyboards/mices: 17 pcs
Headsets: 4 pcs
Printer: 1 pcs
Scanner: 1 pcs
Webcam : 4 pcs
Monitor Extension Data Cable: 12 pcs
USB extension Cable : 12 pcs
PS to USB converter (Y-Cable) : 12 pcs
USB splitter : 4 pcs
I decided to use the voice chat and video chat on only four of the stations considering the internet bandwidth requirement and extra harware. One switch connected those five CPUs through CAT5 cables to form LAN.
CPU configuration I purchased
Intel 845 GVFN motherboard (this was the latest then)
Hynix 512 MB RAM 2 pcs
VGA/Sound Card/NIC Card inbuilt in motherboard
80 GB PATA hard disk
ATI 8MB VGA Card 3 pieces (to connect with added monitors; one VGA was inbuilt)
How I Installed MultiPC
Positioned all the CPUs and Monitors, Keyboard/Mouse on their designed places.
Connected one monitor, keboard and mouse with a CPU on the board's built in port. So a single set of computer was prepared.
Installed Windows XP on that CPU.
Installed all device drivers. Device Drivers of ATI VGA Cards displayed conflict. I removed the windows installed drivers for ATI VGA Cards and reinstalled the drivers from the CDs that came with the VGA cards. The conflict was resolved.
Then I inserted the Y-Cable one by one.
Checked on Device Manager to see if any conflict exists. Everything was fine. Y-cables had installed the Human interface device and Device Manager listed four monitors, four keyboards, four mice.
Connected the three keyboard and mice on those Y-Cables (Ps2 to USB converter).
I checked if all mouse made the mouse pointer move or not, similarly, all keyboards typed or not. All those mice and keyboard works on the same monitor. OK perfect.
Then I connected the three monitors on that CPU on the ATI VGA Card's Port.
Then the 'Enable Extended Desktop Support' was turned on from the system properties (Right click on the desktop and chose properties, and go to the settings tab)
When I clicked Apply button on Settings tab of System Properties dialog box all the connected monitors turned on displaying the desktop. Only the host monitor contained the taskbar and Start button all others were displaying only the desktop.
Then I installed the beTwin - MultiPC software. After it finished installation, the computer restarted. It displayed prompt on each of the monitor one by one to press OK from keyboard and click with mouse. This step was to identify which keyboard and mouse works with which monitor.
Then again the computer restarted.
On this restart, all the four monitors were running perfectly independent and the keyboard and mouse worked only with that particular monitor. So the stations were formed.
On the host computer, it was asking for the license. When I provided the license and restarted, the system was ready to operate
I took the backup of the whole system. The hardware cloning was done with a small tool called Snapshot. And this image was burnt on other three hard disks to prepare other three sets of 4 stations.
When other computers were ready, beTwin asked for the license for each of them.
When everything was ready I locked the system drive with DeepFreeze to protect the system configuration and ensure proper running.
Was beTwin MultiPC Successful or Gave Problems
I should say to the largest scale that the beTwin MultiPC was successful. This does not mean that there were no problems. But the heavy saving on investment and excellant performance of MultiPC made those problems negligible.
System Hang Made all Stations Hang
This is true. This happened many times. Cyber users accessed any sort of sites and the viruses or spyware when infected one user started disturbing all other station connected with that CPU. Later on I learnt that this happens when any user logs off the station. So the problem was resolved after I installed the virus and spyware dectection system on LAN Server and removed the logoff facility (from windows group policy editor) from user stations.
Could not Use for Computer Games
This is partially true. Flash games and other online games run without any problem. But those games that require heavy processing or too much RAM were impared in this system. If one station played the game other stations happened very slow. I could not find any solution to this proble.
Single IP Address for All Stations
Though there are four or five stations on a system all of them share the same IP address of the host station. There might be solution to provide different IP addresses to each station (though virtual IPs) but I did not find any or I did not bother for that since it never disturbed on any functionality.
Is It Good to Apply in Schools?
I refered to some schools here in Kathmandu. They worked well and they are still using this system. But there is a problem for them in schools. Still our secondary level school curriculum contain the Qbasic programming language and if you run Qbasic in one station all other became sluggish. And I did not find any solution yet. I don't know how it happen for C or C++ interfaces. If you can compromise with Qbasic problem then its OK for schools as well.
Here in Kathmandu, I saw this system for the first time when I was setting up a cyber cafe. Very limited budget and heavy cost of hardware along with the expectation of small return everyday of a cyber cafe made me think about the alternet way to reduce the installation cost. When I started my cyber cafe, the cost of a computer set (some how working medium quality) was around 30 thousand rupees. That way purchasing fifteen computer sets would directly cost 4,50,000 Rs set aside the cost of furnitures and decoration. When I calculated the expected income that a cyber may earn everyday was quite disappointing with respect to this investment. The cyber rate at that time was Rs. 20 per hour and we had to manage it to Rs. 15 for us to sustain and attract customer. That way, the daily income from the cyber would be Rs. 1,125 if all the computers were occupied all five hours a day. So investing much amount on cyber was useless.
I started to search on internet if any alternative is found to reduce the system cost in considerable amount so that a cyber could be run with a safe invest. The first thing I found was Applica, a system that claimed as I expected, but the problem here was I need to import all the hardware, wires, switch/router like devices, Software everything and the whole system was rather different made me doubt if it could be applied to a Cyber Cafe. Next thing I found was Userful a multiuser software based solution that could connect upto 10 user stations with a CPU. This was quite OK as I could purchase the required devices from my local market. But this was with a Linux Operating System and I was sure that my customer here are not familiar with Linux and would feel uncomfortable. This solution too became useless. I found a free download of Userful too. I downloaded but never tested, thinking that here in Kathmandu the general users of Cyber Cafe won't appreciate it much.
In the course of my quest for the multiuser system, one day, I landed on thinsoft site. There I found beTwin. This was the solution. It run on Windows. Upto 5 stations could connect to a CPU. Did not require heavy processing neither lot of RAM. It supported Networking and Installation was quite simple. My intuition told me that this is the right choice.
I bought 5 CPUs, one for the server and four for the client stations. I did not like to share the server CPU as it had to work for scanning, printing, operating cyber timer software and store a lot of backups. One CPU will be connected with four stations including the host staion.
List of Devices, as I remember, I purchased
Monitors: 17 pcs
Keyboards/mices: 17 pcs
Headsets: 4 pcs
Printer: 1 pcs
Scanner: 1 pcs
Webcam : 4 pcs
Monitor Extension Data Cable: 12 pcs
USB extension Cable : 12 pcs
PS to USB converter (Y-Cable) : 12 pcs
USB splitter : 4 pcs
I decided to use the voice chat and video chat on only four of the stations considering the internet bandwidth requirement and extra harware. One switch connected those five CPUs through CAT5 cables to form LAN.
CPU configuration I purchased
Intel 845 GVFN motherboard (this was the latest then)
Hynix 512 MB RAM 2 pcs
VGA/Sound Card/NIC Card inbuilt in motherboard
80 GB PATA hard disk
ATI 8MB VGA Card 3 pieces (to connect with added monitors; one VGA was inbuilt)
How I Installed MultiPC
Positioned all the CPUs and Monitors, Keyboard/Mouse on their designed places.
Connected one monitor, keboard and mouse with a CPU on the board's built in port. So a single set of computer was prepared.
Installed Windows XP on that CPU.
Installed all device drivers. Device Drivers of ATI VGA Cards displayed conflict. I removed the windows installed drivers for ATI VGA Cards and reinstalled the drivers from the CDs that came with the VGA cards. The conflict was resolved.
Then I inserted the Y-Cable one by one.
Checked on Device Manager to see if any conflict exists. Everything was fine. Y-cables had installed the Human interface device and Device Manager listed four monitors, four keyboards, four mice.
Connected the three keyboard and mice on those Y-Cables (Ps2 to USB converter).
I checked if all mouse made the mouse pointer move or not, similarly, all keyboards typed or not. All those mice and keyboard works on the same monitor. OK perfect.
Then I connected the three monitors on that CPU on the ATI VGA Card's Port.
Then the 'Enable Extended Desktop Support' was turned on from the system properties (Right click on the desktop and chose properties, and go to the settings tab)
When I clicked Apply button on Settings tab of System Properties dialog box all the connected monitors turned on displaying the desktop. Only the host monitor contained the taskbar and Start button all others were displaying only the desktop.
Then I installed the beTwin - MultiPC software. After it finished installation, the computer restarted. It displayed prompt on each of the monitor one by one to press OK from keyboard and click with mouse. This step was to identify which keyboard and mouse works with which monitor.
Then again the computer restarted.
On this restart, all the four monitors were running perfectly independent and the keyboard and mouse worked only with that particular monitor. So the stations were formed.
On the host computer, it was asking for the license. When I provided the license and restarted, the system was ready to operate
I took the backup of the whole system. The hardware cloning was done with a small tool called Snapshot. And this image was burnt on other three hard disks to prepare other three sets of 4 stations.
When other computers were ready, beTwin asked for the license for each of them.
When everything was ready I locked the system drive with DeepFreeze to protect the system configuration and ensure proper running.
Was beTwin MultiPC Successful or Gave Problems
I should say to the largest scale that the beTwin MultiPC was successful. This does not mean that there were no problems. But the heavy saving on investment and excellant performance of MultiPC made those problems negligible.
System Hang Made all Stations Hang
This is true. This happened many times. Cyber users accessed any sort of sites and the viruses or spyware when infected one user started disturbing all other station connected with that CPU. Later on I learnt that this happens when any user logs off the station. So the problem was resolved after I installed the virus and spyware dectection system on LAN Server and removed the logoff facility (from windows group policy editor) from user stations.
Could not Use for Computer Games
This is partially true. Flash games and other online games run without any problem. But those games that require heavy processing or too much RAM were impared in this system. If one station played the game other stations happened very slow. I could not find any solution to this proble.
Single IP Address for All Stations
Though there are four or five stations on a system all of them share the same IP address of the host station. There might be solution to provide different IP addresses to each station (though virtual IPs) but I did not find any or I did not bother for that since it never disturbed on any functionality.
Is It Good to Apply in Schools?
I refered to some schools here in Kathmandu. They worked well and they are still using this system. But there is a problem for them in schools. Still our secondary level school curriculum contain the Qbasic programming language and if you run Qbasic in one station all other became sluggish. And I did not find any solution yet. I don't know how it happen for C or C++ interfaces. If you can compromise with Qbasic problem then its OK for schools as well.
8 Steps to Developing Ad Revenue from Your Site
The dream never dies: lying on the beach while money rolls in effortlessly from your website. That may work for some. For most of us, however, earning money on the Web is hard work -- and that includes revenue from advertising.
Here are the 8 steps necessary to develop your site into a revenue source from advertising:
- Provide dynamite content
- Determine your site's income potential
- Prepare your site to display banner ads
- Conduct a demographic study
- Set prices for banner ads
- Register with the ad directories
- Contact advertisers and media buyers
- Go to the beach
Step 1. Provide dynamite content
As an e-commerce consultant I get a lot of calls and hear a lot of half-baked business plans. They often include substantial or total revenue from advertising. What these business plans usually forget is that getting traffic to a site is usually very expensive.
In my view, the only way to get enough traffic to support an advertising model is to create such tremendous value that the site gets written up in the media, people tell their friends about it, and they WANT to come. The site has to be attractive on its own merits, and that takes rich content:
- Information -- articles, reviews, or massive links to other sites in a field
- Free Software downloads
- Entertainment -- online games, music, photos, videos, fun stuff
- Online services -- calculators, submitters, site monitors, etc.
Good, unique content is expensive to produce. You either write it yourself, or pay others to write it. If you accept free content, then your site is no longer unique, since those same features can be found on dozens of other sites. The same goes for developing entertainment and online services.
These days, you need to find a niche where you and your team are experts, and build the offerings of your site with such excellence that many, many people are attracted to what you've prepared.
Step 2. Determine your site's income potential
A number of sites have already developed significant traffic. But how much traffic do you need to make advertising pay enough to be worthwhile? Let's do the numbers.
First, I need to introduce you to some terms used in the online advertising industry:
- Banner or Page Views -- the number of times the HTML pages on your site are looked at. "Hits" isn't precise enough, since when a webpage is requested by a visitor's web browser, it creates a "hit" to the server for every graphic on the page.
- Impressions -- means the same as banner or page views. It implies that a banner ad makes an "impression" on the viewer, so this is a favorite term for ad salespeople.
- Inventory -- the number of impressions you have to sell each month.
- CPM (Cost per Thousand) -- This term, imported from the print and TV advertising industries, refers to the price charged to have 1,000 pairs of eyeballs see an ad. $35 CPM (the current rate card average) means that it costs $35 to get 1000 people to see a banner ad. (Note: the M in CPM is the Roman numeral for 1000.)
- Rate Card -- Statement of your standard rates, minimum ad buys, banner sizes, payment policies, etc. for advertising on your site. Advertising commonly sells for somewhat under rate card prices, but they're a starting place.
- CTR (Click Through Rate) -- The percentage of people who see an ad that actually click on it and go to the advertiser's site. The national average is 0.5%, though ads on targeted sites such as Wilson Internet Services typically have CTRs of 2% to 3% or higher -- sometimes substantially higher.
- Gross -- The price paid for advertising by companies when they purchase advertising themselves.
- Net -- The amount the siteowner is paid for advertising after the advertiser's ad agency or media buyer subtracts their 15% fee. For this 15% fee, the media buyer scouts out and negotiates the best place and prices for a company's ads.
Of course, there are other terms, but this will get us started.
How much traffic would it take to earn $1000 in ad revenue? Let's do the math, making the assumption that your advertisers pay the average of $35 CPM. The formula is:
| Gross Revenue = | Impressions x CPM / 1000 |
| $1,000 = | 28,572 impression x $35.00 / 1000 |
So to make $1,000 gross revenue you need to sell 28,572 impressions or banner views. Selling advertising has its own set of costs and hassles, so make sure you'll be receiving enough compensation to make it worthwhile before you embark on this venture.
The Real Average CPM
You need to be aware, however, that the $35 CPM rate card average may be misleading. With millions of sites, and not enough ads to go around, a great number of smaller sites sell ads for $1 to $10 CPM, and much inventory goes unsold. Your site will need to have some demonstrable economic value to an advertiser before you can sell it at higher prices. Untargeted sites have little value to advertisers.
Industry consultant Mark Welch of Adability (http://www.adability.com) insists that the average price of banner ads (vs. the announced rate card prices) is from $1 to $3 CPM, since one must include both sold and unsold inventory in the averages. Keep that in mind.
Michele Schott, Director of Marketing Communications at AdKnowledge (http://www.adknowledge.com), on the other hand, finds that she can often get 10% to 20% off rate card prices for her ad agency's clients, but seldom more. She's found, at least for business-to-business publications, there is high demand and limited inventory, and thus relatively high prices.
It comes down to a question of supply and demand. If you have a site that is valued by advertisers, you'll sell more ads, and you'll be able to demand higher prices. We'll come back to pricing in a few minutes.
Step 3. Prepare your site to display banner ads
At its simplest, a banner ad is a linked graphic. So conceivably, you could take your advertiser's banner ad, link it to his site, and paste this HTML code at the top of each webpage on your site. This works well until the advertiser changes or you have more than one advertiser who will need to share the available page views. At that point you need a banner serving program to simplify administration.
A banner serving or ad management program "rotates" your advertisers' banner ads throughout your site, allows you to show some banners more often than others, and keeps track of the statistics of impressions, click-throughs, and click-through rates. Expect to pay $50 to $20,000 for a banner serving program. You'll need some technical expertise to install such a program on your webserver and get it running, though operating such a program can be accomplished via a web browser by a person with average computer skills after some instruction. (See the accompanying article "Ins and Outs of Displaying Banner Ads")
Another alternative is to use a third-party banner serving system. You put their code on your web pages, and they take care of placing banners on your site -- for a fee, of course. You might also consider Banner Networks (See the accompanying article "Pros and Cons of Banner Networks and Exchanges")
Once you've set up your site so you can display banners easily, I suggest that you select some affiliate programs that show promise -- or some free ads to an advertiser you're trying to woo -- and display those banner ads on your site at the beginning. It's important that you look like you're ready for business in order for advertisers to take you seriously.
Step 4. Conduct a demographic study
But for you to get advertisers, they need to be convinced that the visitors to your site are good prospects to purchase their products or services. To do this you conduct a demographic survey.
Preparing a demographic profile of visitors first involves developing a set of multiple-choice questions appropriate to your site. Wilson Internet Services is a business-to-business site, so I ask information about the visitor's area of business, job responsibilities, amount of budget he or she influences, etc. If your site attracts primarily consumers, you need to find out gender, age, interests, average household income, etc. Your purpose is to answer the questions that a potential advertiser will be asking about your visitors.
Next set up an HTML form on your site that writes answers to a data file on the site that you can later download and analyze using tools such as Microsoft Access or Excel.
To encourage people to respond to your questionnaire, however, you'll need to offer some inducement. Enter them in a contest that offers a free trip for two to Tahiti -- or Toledo, for that matter. Offer them a free book or a free ticket. You might see what some of your potential advertisers might want to give away, and strike a deal to offer that; it doesn't necessarily have to come out of your pocket. The point is, however, that unless you offer an inducement, you'll get few questionnaires completed.
Once you've collected the material and analyzed it, you need to write it up in readable form, interspersed with graphs and pie charts. Media buyers need to understand the salient facts of your audience, so make it clear. Select the data that you think your advertisers need to make a good decision and leave out the rest.
As you may have concluded, preparing a good demographic profile is a lot of work. You may need to outsource this to a company skilled in market research, or a grad student at the local university.
Is a demographic profile absolutely necessary? you ask, hoping to be able to skip this arduous task. Yes, I reply, if you really want to be taken seriously by advertisers and media buyers with significant money to spend. The other kind of advertisers don't care as much about demographic profiles.
Step 5. Set prices for banner ads
What should you charge for advertising on your site? The short answer is: Whatever the traffic will bear. In other words, you need to determine the market value of your site.
The CPM you can get for banner ads varies from $1 CPM to $100 CPM. It all depends upon the kind of people who are attracted to your site, and their perceived economic value to the advertiser.
| Low Value $1 to $20 |
|
| Medium Value $15 to $35 | Specific demographic groups with economic clout, for example
Notice this can be any general age group, but must be specific enough that it is of interest to a particular advertiser. I'm speaking in generalities here; there are no guarantees. It's a case of supply and demand, and your ability to represent your site effectively AND get good results for your advertisers. |
| Higher Value $35 to $60 |
|
| Top Value $60 to $100 |
|
You can sample of our rate cards and demographic profile for Wilson Internet Services at http://wilsonweb.com/ads/
Now you can see why a demographic profile is vital if you want to sell at CPMs above $1 to $5. You must demonstrate to the advertiser the economic value of your visitors.
I recommend setting your prices at the higher end of what you think you can get. You can always offer a "deal" to make a media buyer look good for her client. Actual sale prices are often lower than stated Rate Card prices. I don't recommend trying to offer the "low price advantage" in your category. The lower the price you offer, the less value will be perceived by your potential advertiser. Set a good price, and then seek to convince the advertiser that your site is worth it.
Step 6. Register with the ad directories
Once you've set your prices and done a demographic study, then register your site at places media buyers look for sites that take advertising:
- AdKnowledge http://connection.marketmatch.com/
- SRDS (Standard Rate and Data Service) http://www.srds.com/get_listed/index2.html
Look at AdKnowledge's questions first. You'll probably need to dig up some information from log file analysis. Then go and fill out the form as fully as possible. Both these companies sell their lists to media buyers who then study them to find good matches for particular clients.
Step 7. Contact advertisers and media buyers
If you've done the steps outlined above, it's now time to contact the media buyers for interactive ad agencies. You can find them listed at Yahoo. Your goal is for them to look at your Rate Card, demographic data, etc. Be ready to deal as you begin to land these advertising agencies and their clients. Once you've established the value of your site to them, your goal is to win repeat business from the same and new clients that the agency represents.
You can also try to sell to the marketing manger for advertisers you think might be well suited for your site. By all means try this. But be aware that savvy marketing managers often outsource media buying to ad agencies. The ad agency doesn't cost any more than if the marketing manager purchased advertising directly from the siteowner, since the ad agency makes its money from the 15% difference between what it pays the siteowner and what their advertiser client pays the ad agency.
Why in the world should a siteowner deal with ad agencies when it means earning 15% less revenue? What's more, ad agencies are notoriously slow to pay. The reason, frankly, is because ad agencies are usually the key to companies with large advertising budgets.
Few small businesses have the "branding" mentality -- or the budget -- to purchase $35+ CPM banner ads month after month. Only better-funded companies can do this. So you must court the ad agencies in order to get the larger, consistent advertisers. At the same time court the marketing managers of obvious advertising matches. Sure, this is hard work, but it makes the difference between high CPMs and low or no CPMs.
Step 8. Go to the beach
The really big question is whether you'll get to go to the beach anytime soon. There's never enough time to do everything you ought to do. But you need to set limits. If you're a beach person, definitely schedule some beach time, whether you can "afford" it or not. You'll need the refreshment it provides to hit it hard again next week.
No, generating ad revenue from your site probably won't get you rich. It probably won't even bring in enough to be a primary revenue source for your business, at least right away. But as a supplement to other sources of revenue, it can become significant if you are willing to invest time and energy in developing it.
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